CoolChaser Blog

Archive for February 2007

  • Can regular users personalize our own MySpace profiles without tinkering with messy codes?
  • Can MySpace actually be beautiful?

Those were the questions we asked ourselves as we set out to create Coolchaser – the simple and powerful MySpace Profile Editor.

But don’t take my word for it, go try it out yourself at

We’re not quite ready to call this a launch of the site, but we think it’s ready for folks to try out – but please bear with a few quirkiness as it’s our newborn baby! We’re also making the service free during this preview period!

So, enjoy and go give Coolchaser a whirl now! Do let us know how it’s working for you through our contact form or by commenting below.

Advertisements was down for just under 2 hours today (0926-1111 hrs PST). We apologize for the inconvenience. We were already investigating into better fault tolerant architectures to try to prevent this from happening again, so this is a good wake up call to action.

We are seriously considering Amazon’s EC2. It definitely seems like a great long-term solution, although we are worried that it’s very new and still in beta. Anyone know of how other websites have fared with EC2? Ruby on Rails deployments would be especially pertinent.

a few adventurous souls!

Update: The test is now over. Anyone can out CoolChaser, our MySpace profile editor that allows you to personalize backgrounds and layouts without any messy codes!


As we hinted in our last post, we’re working on a MySpace Layout editor. We’ve only just started working on it, but like a proud parent, I think it’s already darn cool 🙂 So, we are opening Coolchaser up to a few fearless users in our first public alpha test!

Coolchaser (as we are thinking of calling it, but tell us if you love/hate the name!) won’t quite get you a thousand friends yet but it handles the basics of creating a personalized, beautiful MySpace Layout pretty well and with a very dirt-simple user interface – as one alpha user observed, “So easy my grandma might be able to do it”!

As an alpha tester, in addition to being able to create beautiful layouts in a jiffy, for helping us improve and perfect the Layout Editor, you’d receive a free 6-month use of the editor once we launch!

If you’re interested, please leave a comment on this blog with a valid email address for us to contact you. The email won’t be published and we promise to use the email only to correspond to you about the alpha test.

First come, first served. We’ re looking for 10 alpha testers at this point (we’re a small group, so we can’t handle too many folks yet). Fire away!

I have to admit when we first launched back in Oct, we were quite surprised by the overwhelming demand from our users seeking for ways to customize MySpace.

Of course, it shouldn’t have been a surprise. According Hitwise, MySpace-related keywords top 5 of the 10 most popular search terms amongst the top search engines, with “myspace layouts” at number 9.

Our education has been a slow progression. At first, we noticed that almost at any point in time, our recent searches invariably had Myspace customization terms. For me, it really sank in after a series of well-received postings by Sachiko (over 100 comments!) sketching out the difficulties in customizing MySpace.

Clueless we may be, but we’re also opportunistic 🙂 Rather than struggle to chase the latest trendy Web 2.0 idea, it seems like manna from heaven that all of you, our users, have been trying hard to tell us something: “Build a tool that lets me customize MySpace the way I want!”

We started a trial page to further test this idea, and I can tell you it’s been very well received! So, as Elaine alluded to, we’ve been busy building yet another web app (yes, ADD runs thick amongst us) – this time to build a MySpace layout editor!

We’re just at the very early stage of this project. However, inspired by many blogs we’ve learnt a great deal from, we’d like to share with you the highlights, decisions and challenges as we encounter them when we build out this web service. Hopefully, you’ll join in this conversation too, and guide us with advance notice, when we head towards a cliff!

To start off, why another MySpace tool site? Yes, we do know there are hundreds of sites our that, some of them quite sophisticated and powerful. However, we feel there’re two important differentiations we can create a niche for ourselves:

  1. Keep it Simple and Fun! Can we draw inspiration from Apple’s iPod and create a tool that is just as simple and fun to use? This means NO CODES and be done in 30 secs (but you may want to spend more time because it’s fun to tweak)!
  2. Allow you to be you. We want you to create layouts that is personalized to your tastes and impress the heck out of your friends 😉

Are we on the right track? What would your ideal layout editor look like?

Looking for MySpace stuff?

If you are looking for MySpace 1.0 layouts, MySpace 2.0 layouts, and MySpace blog layouts, visit!

You can create your own original layout in a snap!
February 2007
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