People love their Dogs! JDPower ranks Dogpile #1 in user satisfaction.
Posted October 13, 2006on:
Mulling over our recent challenges (and planning some general strategy stuff), I stumbled upon this post by Search Engine Watch- which shows DOGPILE (yes, DOGPILE) as having the highest customer satisfaction ratings of any search engine. Why?! Is it the metasearch functionality? An underdog loyalty? Intermingled Ads in the results? Regardless of the reason, I think this is as a hugely encouraging sign that a different search experience can win loyal hearts of a searching community. Congrats Dogpile and Ask!
“Here are the J.D. Power survey’s customer satisfaction findings. Little used Dogpile was ranked number one:
4. Yahoo! Search
5. AOL Search
6. MSN Search
7. Internet Explorer (treated as a search engine in the survey)
I don’t have any insight into the survey methodology so we have to take the results at face value. But 10,000+ respondents is a very large sample. A disconnect is the difference between search engine market share and the satisfaction ratings. Based on these findings one would think that if Ask and (especially) Dogpile could gain broader awareness and visibility they might be able to gain some share.
Posted by Greg Sterling on Oct.”